Real Estate Archives - Page 9 of 15 - Pro Players Realty USA

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John Stehmeyer

Realtor/Broker

Buyers Specialist First Time, Move Up and Luxury

Consumer Resources Advisor

GRI – Graduate Realtor Institute

Investors Consultant

PME – Property Marketing Expert

Remodeling Renovations Coordinator

SRES – Senior Real Estate Specialist

SFR – Short Sale and Foreclosure Resource

850-CALL-942-SOLD!  {850-942-7653}

www.Pro Players Realty.com

www.Tallahassee Real Estate Company.com

John will make your best deal buying and selling!

Values God, Family, Work

Feel comfortable knowing our real estate team will help you every step of the way.

2010 IF YOU HIRE US AS YOUR BUYER’S AGENT WE WILL PAY FOR YOUR HOME WARRANTY OR HOME INSPECTION value to $450. WE PUT YOU FIRST!  Feel comfortable knowing I can help you make the right choices for you and people you really care about!  Ask me how sellers save more money with our real estate team!

On home purchases over $250,000 ask me how you can save thousands of dollars.

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Advertising Houses for Sale

For sale by owners and sellers who are working with listing agents share a common goal. Each wants to sell a home in the shortest period of time for the highest price possible. To accomplish that directive, home sellers need to effectively advertise the home for sale to the largest targeted pool of home buyers.

A listing agent, whom I suspect is not likely to stay in business for very long, suggested an advertising campaign to a home seller in Long Island. He said, “I don’t advertise listings on the Internet, nor do I propose using classified newspaper ads to sell your home. Instead, I am going to make posters and put them up in public places like the laundromat and at movie theaters!” You can’t make stuff like this up.

Promotion and writing ad copy is an art, but there are specific guidelines you can follow to make sure your home advertising reaches your targeted audience and increases buyer traffic. There’s a saying that to find out where ants are coming from, you’ve got to watch where they go. With that in mind, answer these two questions:

1. Where do home buyers look to find homes advertised for sale?

2. Where do you find home buyers who are likely to buy your home?

Magazine Advertising

Unless you’re trying to sell a home that appeals to a small audience and can afford to wait months for results, magazine ads are not likely to produce an immediate buyer. Lead time is the major drawback. The home ad you submit today might not make it to a doorstep for 30 to 60 days, sometimes longer.

Magazine ad reps will claim your home ad will be in front of buyers for 30 days. In reality, the ad will be stuck in the back and ignored as the recipient flips through a couple articles before tossing the magazine into a recycling bin. Few reread magazines.

Newspaper Advertising

Local daily and weekly newspaper readership is declining, but in a few markets, it’s still a desired place to advertise a home for sale. Even non-subscribers might buy a Sunday newspaper to look at the ads of homes for sale. Before placing a newspaper ad, get a copy of the paper. If nobody else is advertising, don’t waste the money on a newspaper ad.

A local weekly paper might be a better place to advertise your home for sale. But your ad copy should sparkle and be designed to attract attention. Don’t make a home selling mistake by abbreviating too many words or trying to cram everything into three lines to save money.

Direct Mail

You can buy specific mailing lists by identifying the characteristics of your potential home buyer and ordering lists that incorporate those particular traits. Look for direct mail list brokers in the Yellow Pages and on the Internet. Printing companies that offer direct mail services are also good sources for this information.

For example, a buyer for your home might be a person of a certain income level, age group or marital status. If you’re selling a cabin in the woods, you might want to appeal to nature enthusiasts or hunters by purchasing a mailing list of those who buy hunting or hiking books or shop at outdoor camping stores.

Internet Advertising

Almost all homes searches are initiated online. By far, the most popular site is Realtor.com, probably because it’s the easiest to remember. Many newspapers subscribe to local MLS feeds and download the latest home listings online.

Through popular Internet sites such as vFlyer, Point2 and Postlets, you can create online ads instantly, for free. These Web sites will also post them for you on dozens of other frequently visited sites.

Writing Effective Home Ad Copy

1) There is a difference between misleading advertising and ad copy that accentuates the positive. If you’re selling a fixer upper home, don’t try to make it sound like it’s in turnkey condition. You can use terms to soften its rough condition but still convey the point such as:

* Needs TLC

* Bring your paintbrush and hammer

* Handyman special

2) Try to avoid specific facts that could later come back to haunt. Unless you have calculated the square footage, don’t site numbers without providing the source such as from the assessor or an appraiser. Use general terms that deliver the same message such as:

* Large

* Spacious

* Abundant square footage

3) Use descriptive adjectives that convey emotion and evoke imagery. Help buyers imagine themselves living in your home. Describe distinctive qualities such as the:

* Architectural design of your home

* Entertainment options

* Layout and flow

* Special amenities and upgrades

* Nearby shopping, restaurants, attractions

4) Remember to include the sales price and your contact information. You’ll be amazed at how many people forget to include a phone number or disclose the home pricing.

5) Choose an attention-grabbing headline. Don’t use “House for Sale,” because it describes nothing. Figure out the most important and enticing aspect of your home and use those words. Here are some examples:

* Spanish Beauty

* Spacious Mediterranean

* Entertainer’s Delight

* Charming Cottage

* Sparkling Pool & Spa

* Oversized Garage & Workshop

* Secluded Hideaway

* Secret Gardens

* Your Dream Home

* Magnificent Estate

* Amazing Arts & Crafts

* Gorgeous Split-Level on Lake

* Upscale Urban Condo

* Fabulous Executive Townhome

* (Name of neighborhood) Stunning Classic

* Three Men and a Baby*

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Free Flat Screen Hi-Def TV with ANY home purchase

Feel comfortable allowing our experienced buyers specialists negotiate the best deal for your home or investment property.  We handle all the complex transactional details for you.  If you don’t want a beautifu Hi-tech TV then we have a buyer’s credit progrom that is $500 for homes over $100,000 and $1,500++ for homes over $250,000.

We have Sellers Specials too!

Call for details.  Put the power of PRO PLAYERS REALTY on your side!

www.TallahasseeRealEstateCompany.com

Call (850) 942 – SOLD [4663]

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$8,000 First Buyer Credit is Still Available for Some

The expiration date of the $8,000 first-time home buyer may have already passed for most, but there are some potential homebuyers who can still take advantage of this great opportunity.

For those who are qualified service members, you have an extra year to cash in on the credit. Your new deadline is April 30, 2011. The government defines “qualified service member” as a member of the uniformed services of the U.S military, a member of the Foreign Service of the U.S., or an employee of the intelligence community.”

The reasoning behind this extension is simple. National Association of Home Builders Chairman, Bob Jones, says, “Congress recognized that many service members may have missed out on the home buyer tax credit due to being posted overseas. It is only fitting that they be given another year to take advantage of this opportunity in appreciation of the sacrifices they have made serving our country.”

There has been another modification to the credit for members of the armed service. Currently, a buyer must repay the credit if they move out of their new home within three years. This particular contingency has been waived if the move is due to government ordered extended duty service.

Buyers must meet the other qualification for the credit, however, including the income limits. These limits are set at $125,000 for single taxpayers and $225,000 for married taxpayers filing joint returns.

You must be a first-time home buyer, which is defined as “a buyer who has not owned a principal residence during the three-year period prior to the purchase. For married taxpayers, the law tests the homeownership history of both the home buyer and his/her spouse.”

If you don’t fit under this definition, then be sure to check into the $6,500 repeat buyer tax credit.

To get the first-time home buyers credit, you will need to claim it on your federal income tax return. There is a specific form (IRS Form 5405) that helps you determine how much the credit will be. Be sure to talk to your tax professional about the credit to ensure it is submitted correctly.

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Pro Players Realty


John
Stehmeyer

Realtor/Broker

Buyers
Specialist First Time, Move Up and Luxury

Consumer
Resources Advisor

GRI – Graduate
Realtor Institute

Investors
Consultant

PME – Property
Marketing Expert

Remodeling
Renovations Coordinator

SRES – Senior Real Estate Specialist

SFR – Short Sale and Foreclosure Resource

850-CALL-942-SOLD!  {850-942-7653}

www.Pro Players Realty.com

www.Tallahassee Real Estate Company.com

John
will make your best deal buying and selling!

Values
God, Family, Work

Feel comfortable knowing our real estate team will help you every step of the way.

2010
IF YOU HIRE US AS YOUR BUYER’S AGENT WE WILL PAY FOR YOUR HOME WARRANTY
OR HOME INSPECTION value to $450. WE PUT YOU FIRST!  Feel comfortable knowing I can help you make the right choices for you and people you really care about!  Ask me how sellers save more money with our real estate team!

On home purchases over $250,000 ask me how you can save thousands of dollars.

This
message is not intended as a solicitation to any individual whose property is
listed exclusively with another broker.

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Top 15 Ways to Sell Your Tallahassee Home in the Spring

Spring is the optimum time to sell a home. Regardless of whether it’s a buyer’s market or a seller’s market, inventory almost always rises in the spring. Why? Because the largest number of buyers are actively searching for a new home during the months of April, May and June.

Tip: If your home has been languishing on the market since the holidays, take it off the market. Give it a chance to “cool down” for a few weeks before putting it back on the market. Nobody is going to look at your home in the spring if the DOM show it’s been on the market for several months. Buyers gravitate toward fresh, new listings!

Here are 15 things you can do to improve the odds that your home will stand out among the sea of new listings flooding the spring-time real estate market:

1) Wash windows inside and out / polish all mirrors

Sparkle is free, and sparkle sells homes. A potential buyer may not realize why your home seems so inviting but will feel drawn to it if the windows are spotless and your mirrors reflect sunlight. Cleaning is the first step to preparing your home for sale.

2) Rake the yard / trim back bushes

Clean out dead leaves and debris in your lawn. Don’t let overgrown vegetation block the windows or path to the entrance. Cutting bushes and tree limbs will let the sun inside and showcase the exterior of your home.

3) Mow diagonally and edge lawn along driveway / sidewalks

Artfully manicured lawns are edged and tell buyers you pay attention to small details. Diagonally mowed lawns make your yard appear larger.

4) Transplant tulips and daffodils or buy flowers in containers

Yellow flowers stimulate buying urges. After a long winter, everybody is anxious to see the first signs of spring. Yellow tulips and daffodils induce feelings of happiness and contentment. Arrange containers in groups of three or five near the entrance.

5) Clean drapes, curtains & blinds and open every window

Send your window coverings to the dry cleaners or wash, dry and press. Toss blinds into a soapy bathtub for a quick wash. Get rid of all accumulated dust and spider webs. Crisp linens and a spring-time breeze through the windows invites the season inside.

6) Set out fresh-smelling flowers such as just-clipped lilacs branches or peonies

Why not flatter your neighbors and ask if you can borrow flowers from their yards? Natural scents are more appealing than artificial and trigger fewer allergies among those susceptible. Peony vases are designed to hold peonies upright, but wash the flowers first to avoid carrying ants inside. Clever home staging brings color and fragrance indoors.

7) Polish floors to a high gloss

Your hardwood floors should be refinished, if necessary. Make your ceramic and linoleum floors twinkle and shine. Bleach dull grout. Thoroughly clean all area rugs.

8) Utilize towels, throws, pillows in light colors – yellows, pinks, pale blues, lavenders

Even if it means replacing items, towels, linens, throws and sofa pillows are inexpensive accents you can buy. In soft spring colors, they will light up a room. Layer towels on bathroom towel racks and place rolled wash cloths on the counters in a fashionable pyramid.

9) Offer an outside mat for cleaning shoes & put umbrella stand at entrance

No matter where you live, spring weather is often unpredictable. In some states, it can be 72 degrees one day and snowing the next. If it’s raining, give buyers a place to stash umbrellas and wipe their feet before entering your home. Some sellers lay down plastic runners across floors for protection, but that tends to ruin the effect of a glittering polish job.

10) Buy brightly colored helium balloons

Stationery and party-supply stores sell helium balloons for about a dollar each. So, there’s no reason not to pick up a couple dozen balloons to tie to your open house signs. Balloons build excitement and will get your home noticed by home shoppers.

11) Set out four-color flyers & financing options

Don’t skimp on your marketing materials. You want home buyers to select your flyer among the dozens they pick up. Color sells better than black and white. Show home buyers how easily they can afford to buy your home by giving them two or three financing options. The first thing on buyer’s minds when considering a home purchase is the monthly mortgage payment. Don’t make them guess.

12) Use a color photo for display advertising

Spend a little more on newspaper and online advertising by including a color photograph in your ad. Remember: a picture is worth a 1,000 words. Look through your photo galleries for a seasonal photograph that flaunts your home to its best advantage.

13) Mail four-color postcards with UV coating

Call a local title company to obtain a free direct-mail list of your surrounding neighbors. Print four-color oversized postcards and include a UV coating to give the marketing oomph. Use first-class postage.

14) Fill sink with ice to chill bottled water for guests

Put a couple dozen bottles of water in a sink of ice for buyers. You can also tape labels to the bottles, printed from your computer, with your phone number, a photograph and address of your home.

15) Set out treats, individually wrapped in cellophane & tied w/ribbon

Touring homes makes buyers hungry. Give them a snack. It will give buyers an opportunity to linger in your kitchen and marvel at its elegant appointments, which might otherwise be overlooked.

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I want a shorter listing period

When a seller wants to list at a price that will take longer than 90 days to sell, and they want to list for less than 90 days, try this…

Magic Words

I know you want a shorter listing period and you have decided to price your home at $350,000, which means it will be part of an inventory of homes that make up a one-year supply in your market.  What happens when you imagine not getting your ___ for a year, maybe more?  Now if you want a shorter term so we can get your ___, maybe we should look at listing it at $295,000.

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